Namal University

DR. MUHAMMAD AHMED

Associate PROFESSOR / HOD
  • Department of Business Studies
  • 189
  • muhammad.ahmed@namal.edu.pk
Summary

Academic Background
PhD (Business Administration) (Impact of Islamic Banks’ Brand Personality (IBBP) on Customers’ Purchase Intention: A Study of Malaysian Islamic Banks ) International Islamic University Malaysia 2016
MBA (Gold Dinar Perception among Malaysian Business Community in Kuala Lumpur: An Exploratory Study ) International Islamic University Malaysia 2012
BBA ( ) Hailey College of Banking & Finance (PU) 2009
Experience
Associate Professor Bahria University Lahore Campus 24-Aug-2016 - 17-Feb-2023
Visiting Faculty International Islamic University Malaysia 20-Jan-2014 - 30-Jun-2015
Honours and Awards
IIUM Postgraduate Ummatic Assistantship Financial Scholarship along with monthly allowance 20-Jan-2016
Journal Publications
SALES FORCE PRODUCT KNOWLEDGE & PERFORMANCE WITH INTERVENING ROLE OF SELF-EFFICACY AND MODERATING ROLE OF SUPERVISORY SUPPORT: THE CASE OF BANK ISLAMI PAKISTAN 30-Dec-2022 Epistemology
How Does Team cohesion work in Textiles of Pakistan? Understanding the underlying mechanism of Psychological Capital and Employee Commitment 31-Dec-2021 KASBIT Business Journal (KBJ)
GREEN INITIATIVES OF HIGHER EDUCATION INSTITUTIONS (HEIS) AND STUDENTS' WILLINGNESS TO PARTICIPATE IN GREEN ACTIVITIES: A STUDY IN PAKISTAN 27-Dec-2021 International Journal of Business Reflections
A comparative analysis of employees’ and customers’ attitude towards Islamic banking 30-Nov-2021 International Journal of Ethics and Systems
Transition or change? The morphosis of One Belt One Road initiatives in Pakistan: a study on the challenges, prospects and outcomes of the China-Pakistan economic corridor 24-Sep-2021 International Journal of Technological Learning, Innovation and Development
Impact of IIUM’s Brand Personality on Students’ Institutional Identification A Structural Equation Modeling Approach 31-Jan-2021 Epistemology
From entrepreneurial education to entrepreneurial intention: a sequential mediation of self-efficacy and entrepreneurial attitude 27-Jan-2021 International Journal of Innovation Science
How challenges transform banking behavior of Islamic banks’ employees: A study in Pakistan 28-Dec-2020 Al-Azwa
ENTREPRENEURIAL FACTORS AFFECTING PERCEIVED SOCIOECONOMIC SUCCESS IN ONE BELT ONE ROAD INITIATIVE – A STUDY OF CHINA-PAKISTAN ECONOMIC CORRIDOR 01-Sep-2020 International Journal of Management (IJM)
Exploring the Role of Technological Interventions in Consumer Buying Behavior 31-Aug-2020 Foundation University Journal of Business and Economics
Establishing Brand Personality of an Islamic Institution: An Empirical Study on International Islamic University Malaysia 30-Jun-2020 Jihat ul Islam
PERCEIVED ISLAMIC SYMBOLS IN VIDEO COMMERCIALS: AN IDENTIFICATION EXERCISE FROM PAKISTAN 01-Jun-2020 Epistemology
Development of Islamic banks brand personality model: An Empirical Study in Malaysia 26-Jun-2019 Journal of Islamic Marketing
Gratitude and its Conceptualization: An Islamic Perspective 08-Jun-2019 Journal of Religion & Health
Fairness in Allocation Decisions: Does Type of Resource and Relationship Matter? 26-Feb-2019 Psychological Studies
Shariah Training: Addressing Gaps for Employees’ Development in Islamic Banks 31-Dec-2018 Al-Qalam
Brand Personality from an Islamic Perspective: A Conceptual Analysis of Aaker’s Model 30-Dec-2018 Al-Shajarah
An extension of Aaker’s brand personality model from an Islamic perspective: A conceptual study 10-Jan-2015 Journal of Islamic Marketing
Courses
  • Organizational Behavior
  • Integrated Marketing Communication
  • Principle of Marketing
Gold Dinar Perception among Business Community in Kuala Lumpur: An Exploratory Study in Malaysia During MBA, worked on a funded project