Department of Business Studies

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Department Of Business Studies

Overview

BBA program in Namal Business School focuses on giving an international perspective on business concepts coupled with high transfer of learning and opportunity to acquire pragmatic knowledge of various businesses including agribusiness. The aim of the program is to provide students with knowledge, skills and attitude that will help them to resolve diverse business challenges in their professional life.

The Namal BBA program develops its graduates in the domains:

Agribusiness
Marketing & Finance
Data Analytics & Operation.

The key focus of the program is on community development and rural uplift. We aspire to develop graduates who are innovative, socially responsible and can contribute to the development of their communities specifically and Pakistan generally.

Vision

To be a center of excellence in business education that nurtures ideas and people to provide sustainable business solutions for society.

Mission

To equip aspiring youth with cross-functional business knowledge, impactful research and Namal values through rigorous academic programs, experiential learning, and industry partnerships to drive positive change in the business landscape and society.

Programme Offered:

Bachelor of Business Administration (BBA)

Program Educational Objectives

PEO-1: Demonstrate proficiency in applying core business principles and leveraging data-driven decision-making to solve business problems effectively.
PEO-2: Apply critical thinking, effective communication, and collaboration skills within diverse and inclusive teams.
PEO-3: Exhibit ethical leadership practices and social responsibility for making meaningful contributions to businesses and society.

Program Learning Outcomes

Sr.No	PLOs
PLO 1	Domain specific knowledge
PLO 2	Applications of Business Concepts
PLO 3	Entrepreneurial Skills
PLO 4	Technology & Data Driven Decisions
PLO 5	Critical Thinking & Problem-Solving
PLO 6	Communication Skills & Teamwork
PLO 7	Leadership & Social Responsibility

Total Credit Hours = 131

Semester 1
Code	Course	Theory	Lab	Pre-req
GED-161	Applications of Information and Communication Technologies (ICT)	2	1
*	Social Sciences I	2	0
GED-101	Functional English	3	0
MGT-101	Introduction to Business and Management	3	0
*	Arts & Humanities	2	0
ECO-180	Principles of Economics	3	0
		15	1
Semester 2
Code	Course	Theory	Lab	Pre-req
GED-102	Oral Communication	3	0
*	Civilization Course I	2	0
GED-162	Quantitative & Computational Reasoning I	2	1
AGR-170	Basics of Agriculture	3	0
MKT-120	Principles of Marketing	3	0
ACC-140	Financial Accounting I	3	0
		17	0
Semester 3
Code	Course	Theory	Lab	Pre-req
GED-163	Quantitative & Computational Reasoning II	2	1
GED-201	Expository Writing	3	0
AGR-271	Introduction to Agribusiness	3	0
ACC-210	Financial Accounting II	3	0
*	Civilization Course II	2	0
*	Social Sciences II	2	0
		15	1
Semester 4
Code	Course	Theory	Lab	Pre-req
*	Civilization Course III	2	0
FIN-250	Principles of Finance	3	0
BAN-260	Introduction to Data Analytics	3	0
*	Natural Sciences	2	1
ACC-242	Managerial Accounting	3	0
GED-251	Entrepreneurship	2	-
		15	1
Semester 5
Code	Course	Theory	Lab	Pre-req
MGT-310	Fundamentals of Operations	3	0
MKT-321	Consumer Behavior	3	0
MGT-313	Business Research Methods	3	0
FIN-353	Financial Management	3	0
CSC-109	Introduction to Programming	2	1
MGT-497	Internship	3	0
QUR-171	Quranic Studies I	NC
		17	1
Semester 6
Code	Course	Theory	Lab	Pre-req
FIN-354	Financial Statement Analysis	3	0
MGT-317	Management Information System	3	0
**	Elective I	3	0
***	Specialization I	3	0
MGT-312	Organizational Behavior	3	0
QUR-172	Quranic Studies II	NC
		15	0
Semester 7
Code	Course	Theory	Lab	Pre-req
MGT-414	E-Commerce	3	0
***	Specialization II	3	0
**	Elective II	3	0
MGT-418	Project Management	3	0
MGT-416	Human Resource Management	3	0
MGT-417	Logistics & Supply Chain Management	3
		18
Semester 8
Code	Course	Theory	Lab	Pre-req
ERP-483	Enterprise Resource Planning	3	0
***	Specialization III	3	0
**	Specialization IV	3	0
**	Specialization V	3	0
MGT-499	FYP	3	0
		15	0

Note: $ Internship can be opted after completion of 4th Semester

In a situation where a particular specialization is not offered to the students, its courses (Maximum Two) may however be extended as ‘Elective’.

List of Electives, Specializations, Pre-Requisites and General Education Courses

The lists can be expanded as and when required with the permission of the BoS. The offering of the courses however depends on the availability of the resources in a particular Semester

*List of Elective Courses

Agri-Business
Code	Course	Theory	Lab	Pre-req
AGR-471	Global Food Systems and Agriculture	3	0
AGR-473	Crop Production and Soil Sciences	3	0
AGR-475	Livestock, Poultry and Dairy Management	3	0
AGR-476	Food Preservation and Food Security	3	0
AGR-478	Managing Agribusiness Knowledge and Skills	3	0
AGR-479	Horticulture	3	0
AGR-470	Agribusiness Value Chain	3	0
AGR-472	Agricultural Marketing	3	0

**List of Courses of specializations (Tentative)

Finance
Code	Course	Theory	Lab	Pre-req
FIN-457	Investment & Portfolio Management	3	0
FIN-450	Financial Modelling & Analytics	3	0
FIN-452	Corporate Finance	3	0
FIN-454	Financial Risk Management	3	0
FIN-455	Credit Management	3	0
FIN-456	Islamic Banking and Finance	3	0
FIN-458	Valuation	3	0

Business Analytics
Code	Course	Theory	Lab	Pre-req
BAN-460	Big Data Analytics	3	0
BAN-463	Optimization for Business Decisions	3	0
BAN-465	Data Mining & Machine Learning	3	0
BAN-466	Predictive Modelling & Analytics	3	0
BAN-468	Econometrics	3	0
BAN-469	Data Analysis with R	3	0
BAN-462	Database Management System	3	0
BAN-464	Cybersecurity and Ethics in Digital Era	3	0

Marketing
Code	Course	Theory	Lab	Pre-req
MKT-435	Digital Marketing	3	0
MKT-437	Integrated Marketing Communication	3	0
MKT-433	Tourism & Hospitality Marketing	3	0
MKT-434	Strategic Brand Management	3	0
MKT-431	Data-Driven Marketing	3	0
MKT-436	Customer Relationship Management	3	0
MKT-439	International Marketing	3	0
MKT-430	Retail and Sales Management	3	0

*List of General Education Courses

Arts & Humanities
Code	Course
GED-122	Great Books
GED-121	Introduction to Philosophy
GED-123	Chinese Language
GED-124	Arabic Language
GED-125	Persian Language
GED-126	French Language
GED-127	German Language
GED-128	Urdu Literature

Natural Sciences
Code	Course
GED-143	Introduction to Environmental Science
GED-141	Applied Physics
GED-241	Computational Biology
GED-144	Introduction to Genetics
GED-142	Introduction to Biology

Social Sciences
Code	Course
GED-131	Introduction to Psychology
GED-136	Iqbaliyat
GED-132	Introduction to Sociology
GED-133	Introduction to International Relations
GED-231	Governance Public Policy
GED-134	Introduction to Development Studies
GED-135	Introduction to Political Economy

Civilization Courses
Code	Course
GED-111	Islamic Studies
GED-112	Ethics
GED-113	Ideology & Constitution of Pakistan
GED-211	Civics and Community Engagement

Pre-Requisites
Pre-Requisite	Respective Course
Financial Accounting I	Financial Accounting II
Financial Accounting I Financial Accounting II	Managerial Accounting
Principles of Finance	Financial Management
Fundamentals of Operations	Logistics and Supply Chain Management
Basics of Agriculture	Introduction to Agribusiness
Introduction to Data Analytics	Introduction to Programming
Principles of Marketing	Consumer Behavior

Namal University