Dr. Muhammad Ahmed

  • Department of Business Studies
  • 189
  • muhammad.ahmed@namal.edu.pk

Academic Background
PhD (Business Administration) (Impact of Islamic Banks’ Brand Personality (IBBP) on Customers’ Purchase Intention: A Study of Malaysian Islamic Banks ) International Islamic University Malaysia 2016
MBA (Gold Dinar Perception among Malaysian Business Community in Kuala Lumpur: An Exploratory Study ) International Islamic University Malaysia 2012
BBA ( ) Hailey College of Banking & Finance (PU) 2009
Associate Professor Bahria University Lahore Campus 24-Aug-2016 - 17-Feb-2023
Visiting Faculty International Islamic University Malaysia 20-Jan-2014 - 30-Jun-2015
Honours and Awards
IIUM Postgraduate Ummatic Assistantship Financial Scholarship along with monthly allowance 20-Jan-2016
Journal Publications
Exploring the Role of Technological Interventions in Consumer Buying Behavior 31-Aug-2020 Foundation University Journal of Business and Economics
Gratitude and its Conceptualization: An Islamic Perspective 08-Jun-2019 Journal of Religion & Health
  • Organizational Behavior
  • Integrated Marketing Communication
  • Principle of Marketing
Gold Dinar Perception among Business Community in Kuala Lumpur: An Exploratory Study in Malaysia During MBA, worked on a funded project