A wonderful webinar on the topic "Streamlining Business Processes: Leveraging Customer Relationship Management in Business Process Outsourcing (BPO)." conducted by Mr. Atta Rasool. The Session was highly insightful and engaging, providing invaluable knowledge and practical perspectives to our marketing and business students. The session provided applied insights on how Customer Relationship Management enhances customer engagement and boosts operational efficiency in Business process outsourcing (BPO).