Namal University's Business Studies department recently organized a webinar titled "Reading between the lines: How to interpret numbers". This insightful session provided students with valuable takeaways on data interpretation. The resource person Mr. Ans Khurram - Customer Insights Analyst at one of the Global Aviation Groups highlighted the subconscious use of data in everyday contexts through benchmark establishment. Additionally, the importance of understanding what metrics measure and acknowledging their limitations was emphasized.

The distinguished speaker also explained that data analysis is a circular process that involves integrating quantitative and qualitative data to draw meaningful insights.