Congratulations to our Brilliant BBA Students Sajeela Ilyas and Fazeela Umbreen for winning the prestigious Best Paper Award at the 12th Applied Business Research Conference 2025, held at CUST Islamabad. This award-winning Agri-Tech research, led by the Department of Business Studies (DBS) in collaboration with NAAC underscores the power of dedication, creativity, and our commitment to academic excellence. Namal University, Mianwali is proud to celebrate this remarkable success that reinforces our commitment to fostering talent and creating impactful change in the academic and professional world.