Namal University

DR. HASHIM ZAMEER

Associate Professor
  • Department of Business Studies
  • 161
  • hashimzameer@namal.edu.pk
Summary
Dr. Hashim Zameer is currently an Associate Professor in the Department of Business Studies at Namal University. Prior to joining Namal University, he served as an Associate Professor at the College of Economics and Management, Nanjing University of Aeronautics and Astronautics (NUAA), a double first-class university in China. He has also held the position of Lecturer at Bahauddin Zakariya University. Dr. Hashim holds a PhD in Management Science (Marketing Management) from Nanjing University of Aeronautics and Astronautics, Nanjing, China. His research interests include Business Analytics, Consumer Behaviour, Green Innovation, Brand Management, Environmental Management, and Green Competitive Advantage. He has published in various internationally renowned journals, including high-impact journals and top-ranked publications. His research has appeared in Business Strategy and the Environment, Journal of Environmental Management, Technological Forecasting & Social Change, Marketing Intelligence & Planning, Management Decision, International Journal of Bank Marketing, Journal of Cleaner Production, and several others. Dr. Hashim has served as a Guest Editor for SSCI/SCI journals such as Journal of Environmental Management, Sustainable Production and Consumption, and Management of Environmental Quality. He has also reviewed for prestigious journals, including European Journal of Marketing, Marketing Intelligence and Planning, Technological Forecasting & Social Change, and many more. Several of his papers have been classified as “Highly Cited Paper” and “Hot Paper” by Essential Science Indicators. Dr. Hashim has been recognised as one of the Top 2% most cited scientists globally in 2023 and 2024 by Stanford University. Dr. Hashim has received numerous accolades, including the Research Excellence Certificate in 2020 and 2021, the Excellent PhD Student award in 2018, and the Excellent Dissertation Award in 2018. He was also the recipient of the prestigious Chinese Government Scholarship (CSC) from 2015 to 2018.
Academic Background
PhD Marketing Management ( Transformation and Sustainability of Innovation into Brand Effect ) Nanjing University of Aeronautics and Astronautics 2018
MBA (Total Quality Management in Service Sector organisations of Pakistan ) Bahauddin Zakariya University Multan, Pakistan 2012
BBA-IT (Hons.) ( Developed School Management System as IT project) Bahauddin Zakariya University Multan, Pakistan 2010
Experience
Associate Professor Namal University 20-Jan-2025 - continue
Associate Professor Nanjing University of Aeronautics and Astronautics 05-Dec-2018 - 14-Jan-2025
Teaching and Research Assistant Nanjing University of Aeronautics and Astronautics 10-Sep-2015 - 30-Nov-2018
Lecturer Bahauddin Zakariya University Multan, Layyah Campus 01-May-2012 - 15-Jul-2015
Honours and Awards
Teaching and Research Excellence Award Received award from College of Economics and Management, Nanjing University of Aeronautics and Astronautics based on excellence in teaching and research. 31-Dec-2021
Teaching and Research Excellence Award Received award from College of Economics and Management, Nanjing University of Aeronautics and Astronautics based on excellence in teaching and research. 31-Dec-2020
Best Thesis Award Best Thesis among International Students 14-Dec-2018
Excellent Student Award Best Student for the year 2018 based on academic performance. 15-Nov-2018
Journal Publications
Top management's green inclusive leadership and sustainable competitive advantage in manufacturing firms: The enabling role of internal CSR communication 31-Oct-2025 Journal of Environmental Management
Waste Management Policy Formulation Using Environmental Economics 14-Jun-2025 Global Pathways for Efficient Waste Management and Inclusive Economic Development
Fostering consumer engagement in online shopping: Assessment of environmental video messages in driving purchase intentions toward green products 01-Jan-2025 Journal of Environmental Management
Strengthening green competitive advantage through organizational learning and green marketing capabilities in a big data environment: a moderated-mediation model 29-Oct-2024 Business Process Management Journal
Sustainability-oriented corporate strategy: green image and innovation capabilities 21-Jun-2024 Management Decision
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: mediation of environmental concern and customer trust 08-Jan-2024 Marketing Intelligence & Planning
From Covid-19 to conflict: Does environmental regulation and green innovation improve industrial sector decarbonization efforts and environmental management? 14-Jul-2023 Journal of Environmental Management
Can Chinese outward foreign direct investment help the belt and road low-carbon development? Evolutionary game in China’s environmental responsibility 10-Apr-2023 Environment, Development and Sustainability
The antecedents and consequences of brand personality: a systematic review 22-Nov-2022 EuroMed Journal of Business
Green innovation and environmental awareness driven green purchase intentions 03-May-2022 Marketing Intelligence & Planning
Green innovation as a mediator in the impact of business analytics and environmental orientation on green competitive advantage 02-Feb-2022 Management Decision
Designing benefit distribution driven innovation strategy for local enterprises under the global value chain system 31-Dec-2021 Managerial and Decision Economics
Net-zero emission targets and the role of managerial environmental awareness, customer pressure, and regulatory control toward environmental performance 02-Aug-2021 Business Strategy and the Environment
Exploring a pathway to carbon neutrality via reinforcing environmental performance through green process innovation, environmental orientation and green competitive advantage 26-Jul-2021 Journal of Environmental Management
Impact of internal and external CSR on organizational performance with moderating role of culture: empirical evidence from Chinese banking sector 05-Jul-2021 International Journal of Bank Marketing
Environmental awareness, firm sustainability exposure and green consumption behaviors 26-May-2020 Journal of Cleaner Production
Understanding the influence of corporate social responsibility practices on impulse buying 24-Jan-2020 Corporate Social Responsibility and Environmental Management
Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China 07-Jan-2020 Journal of Cleaner Production
Transformation of firm innovation activities into brand effect 19-Mar-2019 Marketing Intelligence & Planning
Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention 24-Feb-2019 Global Business Review
Service-innovation capability founded on knowledge from customers 07-Feb-2019 Human Systems Management
Modeling the Role of Service Quality, Customer Satisfaction and Customer Loyalty in Building Service Brand Equity 02-Feb-2019 International Journal of Asian Business and Information Management (IJABIM)
A game-theoretic strategic mechanism to control brand counterfeiting 02-Aug-2018 Marketing Intelligence & Planning
Corporate image and customer satisfaction by virtue of employee engagement 10-May-2018 Human Systems Management
Perceived Positioning of ‘Made in China': Perspective of Means-End Theory 01-Jan-2017 International Journal of Customer Relationship Marketing and Management (IJCRMM)
Impact of service quality, corporate image and customer satisfaction towards customers’ perceived value in the banking sector in Pakistan 01-Jun-2015 International Journal of Bank Marketing
Courses
  • Business Research Methods
  • Big Data Analytics
  • Digital Marketing
Reinforcing brand effect through corporate social responsibility Worked as a PI on project entitled “Reinforcing brand effect through corporate social responsibility” funder by Nanjing University of Aeronautics and Astronautics. (Grant No.: 90YAH19058) (40,000 RMB).
Green efficiency, Green Economy and Environmental Regulations Worked as a PI on project entitled “Green efficiency, Green Economy and Environmental Regulations” funded by Basic and Scientific Research support fund of central Universities China. (Grant No.: 90YAH20063) (8000 RMB).
Jiangsu Provincial Social Science Fund General Project Worked as a leading/first participant in project sponsored by Jiangsu Provincial Social Science Fund General Project, Jiangsu Traditional Industries for the “Belt and Road” (Grant No.: 21EYB008) (50,000 RMB).
Humanities and Social Science Research General Project of the Ministry of Education of China Worked as a main participant in project sponsored by Humanities and Social Science Research General Project of the Ministry of Education of China (Grant No.: 18YJA790085) (100,000 RMB).
Jiangsu Provincial Federation of Social Sciences Research Project Worked as a main participant in project sponsored by Jiangsu Provincial Federation of Social Sciences Research Project (Grant No.: 21SYB-074) (50,000 RMB).
General Project of Provincial Social Science Applied Research Worked as a main participant in General Project of Provincial Social Science Applied Research (Collaborative Innovation Base Project) (Grant No.:22XTB-18) (50,000 RMB).
Outcome based teaching Worked as a member in course construction project “Outcome based teaching” funded by Nanjing University of Aeronautics and Astronautics (20,000 RMB).