Summary
Higher Education Academician and experienced Professional in spheres of Marketing updated with the latest development and research in Advertising and Brand Management. A mentor and a trainer who provides training in Branding and Media Advertising at academic and professional levels.
Academic Background
Ph.D. Management Sciences- MARKETING.
( Psychographic Motivators and Brand Resonance: A sequential framework of Self-Expressive Brands and Brand Tribalism with the moderating role of Homophily and Brand Consciousness in Millennial. )
Capital University of Science & Technology, Islamabad (CUST)
2024
Master of Business Administration/MS - MARKETING.
( Consumer Behavior Post Flood Era. )
PMAS- University of Arid Agriculture Rawalpindi.
2011
Experience
Lecturer
Shifa Tameer-e- Milat University, Islamabad
17-Feb-2023 - 23-Feb-2024
Lecturer
NUML University, Rawalpindi Ex-APCOMS.
14-Sep-2014 - 20-Jul-2020
Journal Publications
The Impact of E-satisfaction, brand reputation and E-trust on E-loyalty: An Empirical Study of apparel industry
03-Jan-2024
The Impact of E-satisfaction, brand reputation and E-trust on E-loyalty: An Empirical Study of apparel industry of Rawalpindi and Islamabad
H. Jameel, A. Shahzad, H. B. Khalid
06-Nov-2022
Khalid, H. B., & Khan, M. I. (2022). The Role of Self-Expressive
Brands and Brand Tribalism in Advocating Apparel Brands. Journal of
Positive School Psychology, 6(11), 1148-1158.
23-Oct-2022
Khalid, H. B., & Khan, M. I. (2022). Psychographic Motives and Self
Concept Resonate: A Study of Loyalty and Advocacy of Fashion in the
Millennial Consumers. Journal of Southwest Jiaotong University,
57(5), 527544
22-Oct-2022
Jawad, M., Rizwan, S., Ahmed, S., Bin Khalid, H., & Naz, M. (2022).
Discovering panic purchasing behavior during the COVID-19
pandemic from the perspective of underdeveloped countries. Cogent
Business & Management, 9(1), 2141947
Courses
- Media Marketing
- Advertising and Promotion
- Cause Related Marketing
- Digital Marketing
- Marketing Research
- Brand Management & Brand Resonance.
Coordinator Branding Pakistan - Amazing Pakistan
TRT Amazing Pakistan Turkey & Pakistan Foreign Office collaboration
Head of Media and Marketing Research.
Social Entrepreneurship Community Based Start-ups -Village Economy
Namal University