Summary
An experienced and respected Marketing and Business Management professional, with expertise in advertising, branding, and consumer engagement. A recognized academician in higher education. Passionate about applying knowledge in real-world contexts, especially in developing markets, with a strong focus on youth empowerment, community development, and entrepreneurship through skill-based initiatives
Academic Background
Ph.D. Management Sciences- MARKETING.
( Psychographic Motivators and Brand Resonance: A sequential framework of Self-Expressive Brands and Brand Tribalism with the moderating role of Homophily and Brand Consciousness in Millennial. )
Capital University of Science & Technology, Islamabad (CUST)
2024
Master of Business Administration/MS - MARKETING.
( Consumer Behavior Post Flood Era. )
PMAS- University of Arid Agriculture Rawalpindi.
2011
Experience
Lecturer
Shifa Tameer-e- Milat University, Islamabad
17-Feb-2023 - 23-Feb-2024
Lecturer
NUML University, Rawalpindi Ex-APCOMS.
14-Sep-2014 - 20-Jul-2020
Courses
- Media Marketing
- Advertising and Promotion
- Cause Related Marketing
- Digital Marketing
- Marketing Research
- Brand Management & Brand Resonance.
Coordinator Branding Pakistan - Amazing Pakistan
TRT Amazing Pakistan Turkey & Pakistan Foreign Office collaboration
Head of Media and Marketing Research.
Social Entrepreneurship Community Based Start-ups -Village Economy
Namal University