Senior Lecturer
  • Department of Business Studies
  • 122

Academic Background
MBA (3.5 Years) Agribusiness Management (Business Education and Academia-Industry Linkages) University of Agriculture Faisalabad 2016
Ph.D (Agribusiness) (Value chain governance and growers' sustainable performance) University of Agriculture Faisalabad in progress
Journal Publications
Farm Productivity and Social Sustainability in Formalized Value Chain Governance: The Case of the Potato Industry in Pakistan 31-Aug-2023 Renew. Agri. Food Syst. Cambridge University Press. (Accepted for publications, Dated Aug-31st 2023)
Conference Publications
Does Value Chain Governance affect Food Loss and Growers’ Economic Performance? Evidence from Potato Industry in Pakistan 18-Jun-2023 Presented (in-person) in IFAMA-2023 World Conference, New Zealand (17–20) June
Impact of formalized value chain governance on smallholder wellbeing: Case of the Pakistani potato industry 22-Mar-2023 Presented (in-person) in TREC/IFAS, University of Florida, USA.
Impact of Contract Farming on Smallholders’ Well-being: The Case of Potato Growers in Pakistan 06-Dec-2022 Presented (in-person) in ICFSVC-2022. MNS University of Agriculture, Multan, (Punjab) Pakistan
Identifying and Characterizing the Value Chain Coordination Structures in the Potato Industry of Pakistan 18-Oct-2022 Presented (in-person) in IHC-22. Gomal Uni. DI Khan, Pakistan
Comparative analysis of traditional and model cattle/ livestock markets in Punjab, Pakistan: Some policy lessons 11-Dec-2016 Presented (virtual) in international conference at the UC-Davis, USA.