Namal University

DR. AZHAR RASOOL

Assistant Professor
  • Department of Business Studies
  • 122
  • azhar.rasool@namal.edu.pk
Summary
Dr. Azhar holds a Ph.D. in Agribusiness with dual affiliations from the University of Agriculture Faisalabad, Pakistan, and the University of Florida, USA. He has worked for numerous organizations, such as ADB, ICARDA, and USAID projects, for eight years as a teacher and researcher. He worked in Homestead, Miami, for the USDA during his fellowship in the United States. Mr. Azhar’s research interests include value chain governance, the dynamics of the evolving consumer market, the interactions between academia and industry, and the difficulties faced by smallholders in particular. He delivered research presentations at multiple international symposiums held at AAPCEC in Ethiopia, IFAMA in New Zealand, Spain, USA and Brazil. His research study was published in a distinguished publication produced by Cambridge University.
Academic Background
Ph.D (Agribusiness) (Value chain governance and growers' sustainable performance ) University of Agriculture Faisalabad / UFL USA 2024
MBA (3.5 Years) Agribusiness Management (Business Education and Academia-Industry Linkages) University of Agriculture Faisalabad 2016
Honours and Awards
Scholarship Recipient by Bayer Crop Sciences for Research Presentation at IFAMA-2024 World Conference, Spain" Scholarship awarded by the Bayer Crop Sciences to present the research paper at the IFAMA-2024 World Conference in Spain. 01-Feb-2024
Travel Grant from TREC, UFL, USA Awarded a travel grant by the Tropical Research and Education Center, the University of Florida, United States of America to present the research paper at the IFAMA-2023 World Conference in New Zealand. 05-Mar-2023
Awardee of IRSIP Fellowship for UFL, USA Awarded a 6-months fellowship (Dec 2022 to May 2023), by the HEC, Pakistan under the IRSIP at the University of Florida, United States of America 12-Dec-2022
Recipient of Laptop under the Prime Minister’s Youth Initiative Awarded Laptop from Govt. under the Prime Minister’s Youth Initiative 30-May-2017
Merit Scholarship holder in MS/MBA Agribusiness Management Merit Scholarship holder in MS/MBA Agribusiness Management due to higher the CGPA at the Institute of Business Management Sciences, University of Agriculture, Faisalabad, Pakistan 12-Dec-2016
Journal Publications
Challenges, Opportunities, and Consumer Dynamics in Pakistan’s Meat Sector: A Region with a Diverse Agricultural Landscape 01-Dec-2025 Journal of Plant and Agriculture
Farm Productivity and Social Sustainability in Formalized Value Chain Governance: The Case of the Potato Industry in Pakistan 31-Aug-2023 Renew. Agri. Food Syst. Cambridge University Press.
Consumer segments and value preferences for tomatoes in Pakistan 01-Jan-2021 J. Anim. Plant Sci.
An assessment of consumer preferences for fresh potatoes in Punjab, Pakistan 03-Jun-2020 Pakistan Journal of Agricultural Sciences (PAKJAS)
Analyzing Farmers' Preferences for Traditional and Model Cattle Markets in Punjab, Pakistan 06-Jul-2017 Pakistan Journal of Agricultural Sciences (PAKJAS)
FACTORS LEAD TO ENTREPRENEURSHIP INTENTION AMONG YOUNG GRADUATES,(A CASE STUDY OF FAISALABAD) 01-Jan-2017 Journal of Islamic Countries Society of Statistical Sciences
Conference Publications
Governance of Potato Value Chains for Regenerative Agriculture: Pathways to Sustainability and Climate Resilience in Pakistan 20-Aug-2025 Presented at TEAF Conference 2025, in University of Agriculture Faisalabad, Pakistan (20–21) August.
Leveraging Value Chain Governance for Regenerative Agriculture: Enhancing Sustainability and Climate Resilience in Pakistan's Potato Industry 26-Jun-2025 Presented (Virtually) at 35th annual IFAMA World Agribusiness Conference, was held at Harven Agribusiness School in Ribeirão Preto, Brazil, June 22 to 26, 2025.
Comparing growers’ sustainable agricultural practices under different value chain governance structures: Evidence from potato industry in Pakistan 22-Jul-2024 Presented (in-person) in IFAMA-2024 World Conference, Spain (17–20) June.
Analyzing the Postharvest Harvest Losses in Different Value Chain Governance Structures: Experience from the Potato Industry in Pakistan 19-Sep-2023 Abstract presented (virtual) in 4th AAPHCE, Addis Ababa, Ethiopia
Does Value Chain Governance affect Food Loss and Growers’ Economic Performance? Evidence from Potato Industry in Pakistan 18-Jun-2023 Presented (in-person) in IFAMA-2023 World Conference, New Zealand (17–20) June
Impact of formalized value chain governance on smallholder wellbeing: Case of the Pakistani potato industry 22-Mar-2023 Presented (in-person) in TREC/IFAS, University of Florida, USA.
Does Value Chain Governance affect Food Loss and Growers’ Economic Performance? Evidence from Potato Industry in Pakistan 15-Mar-2023 Presented at Tropical Research and Education Center (TREC), University of Florida (UFL), Homestead, Florida, USA
Impact of Contract Farming on Smallholders’ Well-being: The Case of Potato Growers in Pakistan 06-Dec-2022 Presented (in-person) in ICFSVC-2022. MNS University of Agriculture, Multan, (Punjab) Pakistan
Identifying and Characterizing the Value Chain Coordination Structures in the Potato Industry of Pakistan 18-Oct-2022 Presented (in-person) in IHC-22. Gomal Uni. DI Khan, Pakistan
Comparative analysis of traditional and model cattle/ livestock markets in Punjab, Pakistan: Some policy lessons 11-Dec-2016 Presented (virtual) in international conference at the UC-Davis, USA.
Courses
  • Introduction to Management
  • Entrepreneurship
  • Business Research Methods
  • Supply Chain Management
Tropical Research and Education Center, the University of Florida, USA Served as a Research Associate (Feb-2023 To May-2023) in project entitled, “Understanding costs and benefits for fresh-cut mango product: A decision tool” at Tropical Research and Education Center, the University of Florida, United States of America
Institute of Chartered Accountants of Pakistan (ICAP), Pakistan Served as a Research Associate (Nov-2021 To Jan-2022) Under ICAP-funded project entitled, “A diagnostic role of middlemen in financing &mktg. of agri. business, its impact on potato farmers earning and consumers price” at UAF.
Asian Development Bank Served as a Research Associate (Nov-2020 To Feb-2021) Asian Development Bank funded project entitled, “Analysis of Fruit and Vegetable Value Chains in Pakistan” at IBMS, University of Agriculture Faisalabad, Pakistan
USDA/ICARDA Served as a Research Associate (Jan-2018 To May-2018) in USDA/ICARDA funded project, at Pakistan Agriculture Research Council (PARC), SSRI, AARI, Pakistan Agricultural Research Council, Faisalabad, Pakistan
Faisalabad Chamber of Commerce and Industry, Pakistan Served as a Research Scholar (March-2017 To Dec-2017) at The Faisalabad Chambers of Commerce & Industries, Faisalabad, Pakistan to explore the "Agricultural Prospects and Challenges for Pakistan Under CPEC".
Higher Education Commission, Pakistan Served as a Research Associate (Dec-2015 To Feb-2017) in HEC funded project entitled, “University-Industry Implications to Improve Business Education in Pakistan” at the Institute of Business Management Sciences, University of Agriculture Faisalabad, Pakistan